Journalism-Grade Articulation of Your Genius
You've spent 20+ years building expertise that most people only dream about.
You've delivered results. Led transformations. Made decisions that moved markets.
You've earned your authority.And yet.You walk into rooms, and people still underestimate you.
Board seats go to less-qualified candidates.
Media quotes your peers—not you.
Speaking opportunities arrive late, or not at all.
Not because you lack expertise.Because you're not QUOTABLE.You're brilliant. But you can't distil your genius into language that makes people defer to YOUR authority.
And that's why boards invite HER, media quotes HER, and speaking opportunities go to HER—not you.
Board seats should be offered, not chased.
Partnerships should come TO you.
Media should call YOU for comment.But that only happens when you're QUOTABLE.
I'm Rianna Scipio.For 20 years, I was a BBC journalist.Not a reporter who read teleprompters.
A journalist who interviewed world leaders, CEOs, and experts—then turned their complex ideas into soundbites that audiences remembered, cited, and acted on.
That was my job:Extract the insight
Distil the complexity
Articulate it so clearly that people quoted it backI made world leaders quotable in 90 seconds.
CEOs quotable in 2-minute segments.
Thought leaders quotable in headlines, people remembered for years.Then I became one of the first Black women to anchor primetime UK current affairs at the BBC.I didn't just report the news. I became THE voice people quoted.
And I did it while being the ONLY Black woman in rooms that weren't built for me.I know what it's like to have your expertise questioned by people who haven't done 1/10th of what you've done.
I know what it's like to be exhausted from performing—code-switching, over-explaining, proving you belong.But here's what I learned:Authority isn't given. It's ARTICULATED.
The difference between "the woman in the room" and "the woman everyone quotes" isn't credentials.It's language.I left the BBC on my terms. Built a global practice. Relocated to Los Angeles, then to South Africa.
People quote ME now—not because I'm loud, but because I articulated my positioning so clearly that I became unignorable.That's what I do for you.I use the same process I used at the BBC for 20 years—extracting genius, distilling complexity, articulating authority—and I apply it to YOUR intellectual property.
Not personal branding. Not coaching. Not theory.Journalism-grade articulation of your genius.
When I left the BBC, I had 20 years of credentials.
But I wasn't QUOTABLE.
I could talk about my work. But I couldn't articulate my PHILOSOPHY.So I used the same process I'd used for 20 years on world leaders—on MYSELF:
I interviewed myself. I asked the hard questions: What patterns have I seen? What principles do I live by? What frameworks have I built?
I distilled 20 years into 3 core principles:Authority isn't given—it's articulated
Visibility without positioning is noise
Your genius is worthless if you can't make it quotableI articulated my positioning with journalism-grade clarity:
"I'm a former BBC journalist who spent 20 years making world leaders quotable. Now I do it for Black women executives."
Within 6 months:I was invited to speak at global conferences ($25K+ per keynote)
I was quoted in major publications as THE expert on executive positioning
Clients came to ME—I didn't chase themThat's the power of being QUOTABLE.
And that's exactly what I'll do for you.
"I wanted to transition from my medical practice into spiritual education, but I was afraid it would harm my reputation. Rianna helped me see how to bridge both worlds. She gave me the brand name 'Spirituality Backed by Science' and showed me how to articulate my positioning so clearly that I now confidently offer premium services that honour both my medical credibility and my spiritual calling."
— Dr Olubunmi Aboaba, Physician, Founder of "Spirituality Backed by Science"
"Rianna really helped me hone in and focus on what makes us one-of-one in the travel and tourism industry, how to package it, and how to make a targeted offer to an audience that's willing to pay for the service. Total paradigm shift."
— Nkateko Khosa, CEO, Hoyohoyo Hotels & Resorts, South Africa
QUOTABLE is a 90-day intensive where I use the same process I used at the BBC for 20 years to make you unignorable.You walk away with:
Your QUOTABLE Document (10-15 pages)✅ Your Signature Philosophy – The 3-5 core principles you'll be known for (articulated in YOUR voice)
✅ Your Quotable Framework – The mental model people will cite when they talk about you (with visual if needed)
✅ Your Authority Statement – 500-word manifesto that articulates your worldview
✅ Your Board Bio – 300 words, board-ready (so you never stare at a blank application again)
✅ Your Speaker Bios – 3 versions: 50/100/300 words (so you say YES when opportunities arrive)
✅ Your LinkedIn About Section – Rewritten so people know EXACTLY who you are and what you stand for
✅ 10 Thought Leadership Post Templates – Based on YOUR framework (so you never stare at a blank screen again)
✅ Your Media Pitch Angles – 5 ways journalists can position you as THE expert
I don't "help you find your voice."
I extract your genius and articulate it FOR you.
Here's exactly how it works:
WEEK 1-2: Interview (Extract the Gold)2 × 90-minute deep-dive interviews
I ask the questions most people never think to ask—the ones that reveal the patterns YOU don't even realise you're operating from
This is the difference between "I help companies scale" and "I've seen that growth without governance creates the exact conditions for collapse—here's the framework I use to prevent it"
You talk. I extract the gold. This is what I did at the BBC for 20 years.WEEK 3-8: Distil (Turn 20 Years Into 10 Pages)I write your QUOTABLE Document (10-15 pages)
I take 20+ years of expertise and distil it into a signature philosophy and quotable framework—like turning a 2-hour interview into a 90-second soundbite, but for your entire career
This is where your genius becomes LANGUAGE—clear, compelling, quotable
2 × 60-minute feedback sessions – You review/refine. I revise until you read it and think, "This is exactly what I've been trying to say for 20 years"WEEK 9-12: Articulate (Make It Usable)1 × 90-minute final session
I show you how to USE the document so opportunities flow TO you:How to leverage it for board positioning (so you're the obvious choice)
How to use it in media pitches (so journalists seek YOU out)
How to turn it into speaking proposals (so you get £50K+ keynotes)
How to extract LinkedIn posts from it (so you never stare at a blank screen again)Total time commitment from you: 9 hours over 90 days.
I do everything else.
That's not coaching. That's JOURNALISM applied to your intellectual property.
Within 90 days of working together, here's what my clients experience:✅ Board invitations arrive
They're not chasing seats—they're being RECRUITED
Because their positioning makes them the obvious choice
(£50K-£150K annually per board seat)✅ Media seeks them out
Journalists email: "Can we quote you for this Forbes/WSJ/Bloomberg piece?"
They become THE expert media calls for comment
(Priceless brand equity + lead generation)✅ Speaking opportunities flow in
Conference organisers call with £25K-£100K keynote offers
They're not pitching—they're being INVITED
(Revenue + authority-building in one)✅ Book deals materialise
Publishers reach out: "We'd love to talk about your book"
Because their framework IS the book
(£50K-£500K advances for business books)✅ Strategic partnerships form
The right people reach out with the right opportunities
Joint ventures, advisory roles, equity deals
(£100K-£500K+ in deal flow)✅ Advisory roles open up
Companies seek them for strategic counsel
£5K-£25K per month retainers
(£60K-£300K annually per advisory role)✅ Post-executive reinvention becomes clear
The next phase of their career crystallises
Consulting, speaking, boards, authorship—all aligned
(Priceless clarity on what comes next)✅ They stop performing
No more code-switching, over-explaining, proving they belong
They walk into rooms and people defer to THEIR authority
(Priceless)This is what happens when you're QUOTABLE.
This isn't personal branding coachingI don't teach you "how to build your brand"
I extract your genius and articulate it FOR you using journalism-grade clarity
You show up for 9 hours. I do 90% of the work.This isn't ghostwritingI don't write content you post under your name
I distil YOUR intellectual property into a framework YOU own
This is your legacy asset—not content that disappears in 48 hoursThis isn't PRI don't pitch you to journalists
I make you so QUOTABLE that journalists come TO you
Because you have something worth quoting
Journalism-grade articulation of your genius—so boards, media, and opportunities come to YOU.
I use the same process I used at the BBC for 20 years:Extract insights that even YOU didn't know you had
Distil 20+ years into language that makes you unignorable
Articulate it so clearly that people quote you, cite you, and defer to YOUR authorityThat's QUOTABLE™.
You're not paying for a document. You're paying for 20 years of BBC journalism expertise applied to YOUR intellectual property.When I was at the BBC, I made world leaders quotable in 90 seconds. CEOs quotable in 2-minute segments. Experts quotable in headlines.
That's not a skill you learn in a weekend course. That's 20 years of extracting genius and turning it into language that sticks.Now, I'm applying that same process to Black women executives—but instead of a 90-second soundbite, I'm giving you a 10-15 page framework you'll use for the next 10-20 years.Here's What You're Actually Paying For:1. Decades of expertise compressed into 10-15 pagesYour 20+ years of insights, distilled into language that positions you as THE authority
Most people spend YEARS trying to articulate what they stand for
You'll have it in 90 days2. A done-FOR-you deliverableThis isn't coaching where YOU have to do the work
I extract. I write. I refine.
You show up for 9 hours total. I do the rest.3. A legacy asset you'll use for the next 10-20 yearsEvery time you apply for a board seat
Every time you pitch a book
Every time you're considered for an advisory role
Every time you position yourself for speaking opportunities
Every time someone asks "what do you stand for?"
This is the foundation4. ROI That Pays for ItselfOne board seat = £50K-£150K/year → Program pays for itself in 12 months
One book deal = £50K-£500K advance → Program pays for itself in 1 deal
One keynote series = £75K-£300K annually → Program pays for itself in 1 year
One advisory role = £60K-£300K/year → Program pays for itself in 1 year
Post-executive reinvention = Priceless → You finally know what comes nextIf you could hire a BBC journalist to spend 90 days distilling your life's work into quotable authority—positioning you for boards, book deals, speaking, advisory, and whatever comes next—what would that be worth?The full Quotable investment is £50K.
For end of year 2025, I'm opening 3 spots at £20K.
This rate expires December 31st, 2025. After that, the price returns to £50K.
I only take 6 clients a year.
Payment options:Option 1: £20K upfront (10% savings)
Option 2: £11K deposit + £11K before delivery (£22K total)
Option 3: £7.5K deposit + £7.5K midpoint + £7K delivery (£22K total)All payments must be completed before final QUOTABLE Document is delivered.
You're a perfect fit if:
✅ You're typically 45-60 years old (the sweet spot for deep expertise + legacy-building—though accomplished executives in their early 40s may also qualify)
✅ You're a senior executive (VP, SVP, C-suite—you have REAL authority)
✅ You make £200K-£500K+ (you have the resources to invest)
✅ You have 20+ years of expertise (you're not building credibility—you're CLAIMING authority)
✅ You're accomplished but underestimated (people don't see you the way you deserve to be seen)
✅ You're done performing (code-switching, over-explaining, proving you belong—DONE)
✅ You want measurable outcomes (board seats, partnerships, media, speaking—not just "confidence")
✅ You're thinking about your legacy (this is your FINAL positioning—the authority you'll be remembered for)
You're not a fit if:
❌ You're early in your career (Manager, Director—you need to build credibility first, not claim authority)
❌ You make less than £150K (you won't have the financial runway to invest £20K and execute)
❌ You want tactical help ("How do I post on LinkedIn?" "What should I say in my DMs?"—this isn't that)
❌ You don't want anyone to know what you do (this will make you FINDABLE—boards, media, speaking opportunities will come TO you)
❌ You're terrified of being quoted in media (this makes you QUOTABLE—that's literally the point)
❌ You want to stay in the background forever (this positions you as THE authority—visibility comes with that)
❌ You're "exploring options" (this is for people who are DECIDED—who know it's time to claim their authority)
If anonymity is your goal, this isn't for you.
Here's what happens if you don't do this now:In 12 months:
That board seat you wanted? It went to someone else—someone less qualified but more QUOTABLE
That book deal you dreamed of? The publisher chose someone who had a clear framework
That speaking opportunity? They invited your peer—because they could articulate their expertise clearly
That advisory role? The company recruited someone who was POSITIONED
That media feature? They quoted someone who had a signature philosophyIn 5 years:
You're still "working on your brand"
Still explaining your credentials
Still watching less-qualified people get the opportunities you deserve
Still exhausted from performingIn 10 years:
You retire without the legacy you deserved
Your expertise dies with your career
The book never got written
The boards never called
No one quotes you, cites you, or remembers your contributions
Because you were brilliant—but you were never QUOTABLEOr:
You spend the next 90 days claiming your authority.And for the next 10-20 years:
Boards recruit you
Publishers seek you out
Speaking opportunities flow in
Advisory roles open up
Your framework becomes your book
Your positioning becomes your legacyYour choice.
"What if I do this and nothing happens?"
Fair question. Here's the truth:
I can't MAKE boards invite you. I can't FORCE media to feature you. I can't GUARANTEE a £500K partnership will land.But here's what I CAN do:
Position you so that boards WANT to invite you (because you're the obvious choice)
Make you QUOTABLE (so media seeks YOU out)
Reframe your authority (so partnerships, speaking gigs, and opportunities flow TO you)This works if YOU work. If you show up, execute the strategic moves, and say YES when opportunities arrive.
The framework does 80% of the work. You have to do the other 20%."How is this different from hiring a ghostwriter for £10K?"
A ghostwriter writes content that disappears in 48 hours.
I distil YOUR intellectual property into a framework YOU own—and use for 10-20 years.
A ghostwriter writes IN your voice.
I extract the genius you didn't even know you had—and articulate it with journalism-grade clarity.
A ghostwriter helps you post on LinkedIn.
I position you so boards, media, and speaking opportunities come TO you.
You're not hiring a writer. You're hiring a former BBC journalist who spent 20 years making world leaders quotable.
Big difference."Can't I just figure this out myself?"
You can.
And you'll spend the next 5 years doing it.
Or you can leverage 20 years of BBC journalism expertise and have it in 90 days.
Most people CAN'T articulate their genius—because they're too close to it.
That's why I interview you. Extract the patterns. Distil the insights. Articulate the framework.
You can't see your blind spots. I can.
That's what you're paying for."What if my expertise isn't 'unique' enough?"
Every client I work with says this.
"My insights aren't special."
"Everyone in my industry knows this stuff."
Then I interview them—and extract gold they didn't even know they had.
The patterns you've observed? The principles you live by? The frameworks you use unconsciously?
That's your genius.
You just can't see it—because it's second nature to you.
My job is to EXTRACT it, DISTIL it, and ARTICULATE it—so everyone else sees what you've been doing all along."How do I know this will work for ME specifically?"
That's what the free discovery call is for.
We'll spend 30 minutes, and I'll:Ask you 3 questions that reveal whether you're QUOTABLE (or just credentialed)
Show you the gap between where you are and where you need to be
Tell you exactly what I'd extract, distil, and articulate for YOU specifically
Let you decide if this is right for you (no pressure, no pitch—just clarity)If I don't think I can help you, I'll tell you.
I only take 6 clients a year—because I only work with people I KNOW I can make unignorable.
If we're aligned, you'll know. If we're not, I'll tell you."What if I'm not ready to be SUPER visible yet?"
Fair concern. Here's the truth:
QUOTABLE doesn't make you Instagram-famous. It makes you AUTHORITATIVE.
You don't have to post every day. You don't have to go viral. You don't have to "show up" constantly.
You just need to be so CLEAR about your positioning that when opportunities arise (board seats, media, speaking), you're the obvious choice.
Visibility isn't about volume. It's about CLARITY.
And if you're not ready for opportunities to flow TO you, then you're right—this isn't for you yet."What exactly happens on the discovery call?"
This is a complimentary 30-minute call—no obligation, no pressure.
On this call, I'll:
✅ Ask you 3 questions that reveal whether you're QUOTABLE (or just credentialed)
✅ Show you the gap between where you are and where you need to be
✅ Tell you exactly what I'd extract, distil, and articulate for YOU specifically
✅ Let you decide if this is right for you
This isn't a sales call. It's a diagnostic.
If we're aligned, I'll tell you. If we're not, I'll tell you that too."When do I get the QUOTABLE Document?"
You'll receive your final QUOTABLE Document after:
✅ You've completed all interview sessions
✅ You've provided feedback during the 2 revision sessions
✅ Final payment has been received
The typical timeline is 8-10 weeks from our first interview to final delivery—well within the 90-day engagement window.
This ensures the work is fully compensated before you take ownership of the intellectual property."Do you offer refunds?"
No—and here's why that protects you:
Once I deliver your QUOTABLE Document, you own the intellectual property. It's yours forever.
You can't "un-know" your genius once it's articulated. You can't "return" clarity.What I DO offer:
✅ A free discovery call where I tell you if this is right for you (if it's not, I'll say so—before you invest £20K)
✅ Up to 3 rounds of revisions within the 90-day engagement (if you show up, do the work, and provide clear feedback, I'll revise until it's right)
✅ Radical selectivity (I only take 6 clients a year—because I only work with people I KNOW I can make unignorable)
The vetting process IS the guarantee.
If I take you on, it's because I'm confident this will work.In 20 years of journalism, I've never had a client I couldn't make quotable.
I only accept 6 clients per year.
The full Quotable investment is £50K.
For end of year 2025, I'm opening 3 spots at £20K.
This rate expires December 31st. After that, the price returns to £50K.
12 months from now:
You get a text: "We'd love you on our board. £120K annually. Are you available for a call?"
You didn't apply. You didn't chase. They came to you.A publisher emails: "We love your framework. Can we talk about a book deal?"
You didn't pitch. You didn't beg. They sought YOU out.A journalist calls: "We're writing a piece for Forbes. Can we quote you as THE expert?"
You didn't send a press release. They came to YOU.A conference organiser reaches out: "We'd love you to keynote our summit. £75K for 45 minutes."
You didn't submit a proposal. They invited YOU.A Fortune 500 executive messages: "Would you consider an advisory role? £15K/month retainer."
You didn't network your way in. They recruited YOU.You didn't chase any of it.
It came to YOU.
Because you're QUOTABLE.That's not a fantasy.
That's what happens when your genius is articulated with journalism-grade clarity.Boards see you as the obvious choice.
Publishers see your framework as a book.
Media quotes you as THE expert.
Speaking opportunities flow TO you.
Advisory roles open up naturally.Not because you got louder.
Because you got QUOTABLE.
You don't need more credentials.
You don't need more experience.
You don't need to work harder.
You need to be QUOTABLE.
And I'm the only person who spent 20 years at the BBC making world leaders quotable—and now does it for Black women executives.
6 clients per year. £20K (end of year rate, expires December 31st, 2025). 90 days.
3 final spots for Q1 2026.
What's inside:
✅ The 5-minute assessment I use with £20K clients (yours free)
✅ The 3-word test that reveals if you're quotable
✅ The "Credentialed vs. Quotable" framework
✅ 7-day email series on extracting your genius
Every day you wait:
- Board seats go to less-qualified people
- Book deals go to people with clearer frameworks
- Speaking fees go to people who are more QUOTABLE
- Advisory roles go to people who are better POSITIONEDNot because they're more capable.
Because they're more QUOTABLE.You can spend the next 5 years "working on your brand."Or you can spend the next 90 days CLAIMING YOUR AUTHORITY.
P.S.
If you're reading this and thinking, "This sounds amazing, but I'm not sure I'm qualified," let me tell you: every client I work with says this.That's EXACTLY why I offer a free discovery call—to extract the genius you can't see.If you have 20+ years of expertise and you're ready to stop performing, you're qualified.
P.P.S. Not ready to invest £20K yet? Download The Quotability Audit and get the 7-day email series on how to articulate your genius—even if you never work with me.
QUOTABLE™
Journalism-Grade Articulation of Your GeniusFor Black women executives ready to be THE authority, not just in the room.
© 2025 Rianna Scipio. All rights reserved.
QUOTABLE™ and "Journalism-Grade Articulation of Your Genius" are trademarks of Rianna Scipio.